The Puppy Development System
A complete developmental system that replaces guesswork with a clear, practical roadmap through every stage of puppyhood
Evidence-led. Practical. Used by thousands of puppy owners across the world
“If you're sitting there wondering whether it's worth the money, just buy it. Seriously. Our only regret is waiting until Oscar was 5 months old. It would have made those first few months about 100 times easier.”
“Our little bloke was an absolute menace for the first few weeks, biting everything including us. I was getting different advice from everyone which wasn't helping. We're in a much better place now and I feel like I actually understand him.”
“I came for help with toilet training and ended up completely changing the way I think about dogs. Jo's knowledge is ridiculous. You can tell this isn't somebody who's just done a dog training course and made some videos. She knows dogs inside out.”
About the Institute
We believe dog owners deserve more than conflicting advice, quick fixes and one-size-fits-all training methods.
The Institute of Applied Canine Science brings together research, behavioural science and decades of real-world experience, translating it into practical guidance that owners can actually use.
Because understanding why your dog behaves the way they do changes how you raise, train and live with them.
Meet Jo-Rosie Haffenden
Jo-Rosie Haffenden is a world-renowned canine behaviour expert with decades of hands-on experience, trusted by dog owners and professionals around the world.
With a degree in Applied Psychology and postgraduate study in Animal Behaviour, Jo has presented five prime-time TV series, published three books, and spoken internationally on canine behaviour and training.
She has been invited to speak at the Houses of Parliament multiple times and has worked as an expert witness for the Crown Prosecution Service.
As founder of the Institute of Applied Canine Science, Jo brings that same depth of knowledge to puppy owners, turning complex behavioural science into clear, practical guidance you can actually use at home.
ONE PATHWAY BUILT AROUND YOUR PUPPY
A complete evidence-led library, intelligently tailored to your puppy, your circumstances and the challenges you’re actually facing
"The dog you want tomorrow starts today"
Start today
Don't wait for unwanted behaviours to become established before trying to fix them. Understand your puppy's development, anticipate what comes next and put the right foundations in place at the right time.
Try it completely risk-free. 100% money-back guarantee.
Why it works
Follow a clear, structured pathway through every stage of your puppy's development, rather than trying to work out what to tackle next.
Around 12 hours of expert-led teaching covering behaviour, development, training and the everyday challenges of raising a puppy.
Clear visual resources turn complex behavioural science into information that's easy to understand, remember and put into practice.
Test what you've learned, apply it to your own puppy and turn knowledge into practical action.
You're not left alone with a course. Ask Jo-Rosie and the Institute team questions directly and get support when you need it.
Go through the programme and see the difference for yourself. If you're not completely satisfied, you can get 100% of your money back. No risk.
the Adolescence club - Coming Soon
Adolescence can be one of the most challenging stages of living with a dog. Behaviour can change quickly, new problems can appear almost overnight, and just when you think you’ve cracked something, your dog can suddenly seem to forget everything they’ve learned.
The Adolescence Club is a monthly subscription designed to support you through every stage of this period. Rather than trying to work out what your dog needs on your own, you’ll have access to the right courses and education at the right time, helping you understand what’s happening and what to do next.
And because no two dogs experience adolescence in exactly the same way, you’ll also have our team on hand when you need us. Whether you’re dealing with a sudden behaviour change, struggling with a particular problem or simply need reassurance that you’re heading in the right direction, you won’t have to figure it out alone.
Trusted by dog owners worldwide
“I sent Jo a question on a Sunday night thinking someone would get back to me during the week. Jo replied herself — and actually helped with what was happening with our puppy. That alone tells you what sort of course this is.”
“Best thing we did for our pup. Hands down. My husband thought I’d gone slightly mad buying a puppy course, now he’s the one telling everyone with a new dog to get it.”
“If you’re wondering whether it’s worth the money, just buy it. Our only regret is waiting until Oscar was 5 months old. It would have made those first few months about 100 times easier.”
“Our little bloke was an absolute menace for the first few weeks, biting everything including us. We’re in a much better place now and I feel like I actually understand him.”
“I came for help with toilet training and ended up completely changing the way I think about dogs. Jo’s knowledge is ridiculous. She knows dogs inside out.”
“We started the system the day Peggy came home and it’s genuinely changed everything. She’s 7 months old, settled, confident and brilliant with our kids. Worth every penny.”
“What I loved most is that it’s all based on actual science, not internet myths. Everything is explained clearly and you know exactly what to do next at every stage.”
Free 15 minute webinar
Discover what’s really behind puppy biting and the practical method to stop it becoming a bigger problem