The Puppy Development System
Evidence-led puppy raising, from day one
Built on modern canine science
A complete, step-by-step roadmap built on modern canine science - so you prevent problems before they start.
Watch first
In just a few minutes, discover how the system takes you from bringing your puppy home through to adolescence, with the right guidance at the right stage, tailored to your puppy and your life
Click Here for Lifetime AccessYour personalised critical path
Every puppy is different. So is every home, family and routine
The Puppy Development System helps you identify the modules that matter for your puppy, at the right stage of their development. Your Critical Path cuts through everything you don't need and helps you create a clear route through the programme - based on your puppy's age, behaviour and your real-life circumstances
Understand the changes adolescence brings and what they mean for your puppy’s behaviour, learning and development
Prepare your home, your family and your routine before your puppy arrives, so you can start as you mean to go on
Set your puppy up for a calm, secure first night and establish good sleep habits from day one
A simple plan for your puppy’s first 72 hours, helping them settle in and establish the right routine from day one
Introduce your puppy to new people, animals and environments gradually, building confidence without overwhelming them
Teaching Your Puppy Not to Bite
Understand why puppies bite and learn how to reduce it without creating frustration, fear or conflict
Teach your puppy to settle calmly in a designated place, building independence and an essential everyday life skill
Understand what reliable recall really means and why it’s the foundation for giving your puppy more freedom safely.
Understand the changes adolescence brings and what they mean for your puppy’s behaviour, learning and development
Prepare your home, your family and your routine before your puppy arrives, so you can start as you mean to go on
Set your puppy up for a calm, secure first night and establish good sleep habits from day one
A simple plan for your puppy’s first 72 hours, helping them settle in and establish the right routine from day one
Introduce your puppy to new people, animals and environments gradually, building confidence without overwhelming them
Teaching Your Puppy Not to Bite
Understand why puppies bite and learn how to reduce it without creating frustration, fear or conflict
Teach your puppy to settle calmly in a designated place, building independence and an essential everyday life skill
Understand what reliable recall really means and why it’s the foundation for giving your puppy more freedom safely.
Inside the programme
A structured puppy development system that takes the guesswork out of raising your puppy - showing you what to focus on, when to focus on it, and what comes next
Understand the puppy in front of you. Learn how development, learning, genetics, breed and experience combine to shape behaviour - and why what your puppy needs changes as they grow
9 modulesGet the important decisions right before they arrive. From choosing your puppy and preparing your home to equipment, children, other animals and family rules - build the foundations before day one
12 modulesMake those first few days count. A clear plan for homecoming, settling, sleep, feeding, toileting, family introductions and those crucial first nights together
Build a puppy who fits into real family life. Develop healthy attachment and independence, introduce alone time properly and teach your puppy to live confidently alongside children, other dogs, cats and the rest of your household
16 modulesGet it right without making it complicated. Understand when your puppy needs to go, build the right routine and deal with accidents properly - so good toilet habits become normal as quickly as possible
Understand the teeth before trying to stop them. Learn why puppies bite and chew, what's normal at each stage and how to redirect those behaviours before they become habits you don't want
Get the everyday essentials right. From nutrition and feeding to grooming, handling and health - build routines that support your puppy as they grow
12 modulesBuild confidence in the world around them. Introduce people, dogs, places, sounds and new experiences positively - without overwhelming your puppy
9 modulesTurn play into something powerful. Use games and enrichment to meet your puppy’s needs, channel their energy and develop skills that make training easier
9 modulesKnow what to do when puppy life gets difficult. Practical, science-led solutions to the common behaviours that catch owners out - before small problems become bigger ones
7 modulesBuild the skills everything else depends on. Attention, sit, stay, leave it and more - creating a clear communication system between you and your puppy.
Build a recall you can actually rely on. Develop the desire to come back to you, then strengthen it step by step as distractions and freedom increase
Make relaxed walking the norm from the beginning. Teach your puppy how to move with you without pulling, dragging or turning every walk into a battle
Puppyhood is only the beginning. Bring everything together and understand how to keep developing those foundations as your puppy grows towards adolescence and adulthood
2 modules“Been following Jo since her TV days. Absolutely brilliant at what she does and one of the very few people whose advice I’ll actually stop scrolling for”
“Our puppy is 15 weeks now and we’ve been using this since we brought her home. It’s made the whole thing feel a lot less chaotic. Would definitely recommend.”
“Jo-Rosie is quite simply exceptional. Knowledgeable, straight talking and years ahead of most of what you see online. Huge fan.”
“Bought this before our puppy came home and very glad we did. We’re just working through the bits that are relevant to us each week. So far so good!”
“I genuinely think Jo is one of the best people in the world at what she does. I’ve followed her for years and the depth of her knowledge is ridiculous.”
“Really impressed with this. There’s a lot in there but it’s easy to dip into what we need at the moment rather than trying to do everything at once.”
“I’ve followed Jo for probably five years now. She has this ability to explain quite complicated behaviour in a way that just makes sense. One of the best in the business, without question.”
“We’ve had dogs before so I wasn’t expecting to learn quite as much as I have. There were definitely a few ‘ohhh, that makes sense’ moments.”
“The Smart Sheets are probably my favourite part. We printed a couple out and they’re now permanently stuck to the fridge. Really useful.”
“I’ve followed Jo for about six years now and honestly there’s nobody else I trust more when it comes to dogs. She’s on another level.”
“I could listen to Jo talk about dogs all day. You can tell within five minutes that she knows this subject inside out. Been following her for years.”
“Been following Jo since her TV days. Absolutely brilliant at what she does and one of the very few people whose advice I’ll actually stop scrolling for”
“Our puppy is 15 weeks now and we’ve been using this since we brought her home. It’s made the whole thing feel a lot less chaotic. Would definitely recommend.”
“Jo-Rosie is quite simply exceptional. Knowledgeable, straight talking and years ahead of most of what you see online. Huge fan.”
“Bought this before our puppy came home and very glad we did. We’re just working through the bits that are relevant to us each week. So far so good!”
“I genuinely think Jo is one of the best people in the world at what she does. I’ve followed her for years and the depth of her knowledge is ridiculous.”
“Really impressed with this. There’s a lot in there but it’s easy to dip into what we need at the moment rather than trying to do everything at once.”
“I’ve followed Jo for probably five years now. She has this ability to explain quite complicated behaviour in a way that just makes sense. One of the best in the business, without question.”
“We’ve had dogs before so I wasn’t expecting to learn quite as much as I have. There were definitely a few ‘ohhh, that makes sense’ moments.”
“The Smart Sheets are probably my favourite part. We printed a couple out and they’re now permanently stuck to the fridge. Really useful.”
“I’ve followed Jo for about six years now and honestly there’s nobody else I trust more when it comes to dogs. She’s on another level.”
“I could listen to Jo talk about dogs all day. You can tell within five minutes that she knows this subject inside out. Been following her for years.”
“Bought this before our puppy came home and very glad we did. We’re just working through the bits that are relevant to us each week. So far so good!”
“I genuinely think Jo is one of the best people in the world at what she does. I’ve followed her for years and the depth of her knowledge is ridiculous.”
“Really impressed with this. There’s a lot in there but it’s easy to dip into what we need at the moment rather than trying to do everything at once.”
“Bought this before our puppy came home and very glad we did. We’re just working through the bits that are relevant to us each week. So far so good!”
“I genuinely think Jo is one of the best people in the world at what she does. I’ve followed her for years and the depth of her knowledge is ridiculous.”
“Really impressed with this. There’s a lot in there but it’s easy to dip into what we need at the moment rather than trying to do everything at once.”
“I’ve followed Jo for probably five years now. She has this ability to explain quite complicated behaviour in a way that just makes sense. One of the best in the business, without question.”
“We’ve had dogs before so I wasn’t expecting to learn quite as much as I have. There were definitely a few ‘ohhh, that makes sense’ moments.”
“The Smart Sheets are probably my favourite part. We printed a couple out and they’re now permanently stuck to the fridge. Really useful.”
“I’ve followed Jo for about six years now and honestly there’s nobody else I trust more when it comes to dogs. She’s on another level.”
“I could listen to Jo talk about dogs all day. You can tell within five minutes that she knows this subject inside out. Been following her for years.”
“I’ve followed Jo for probably five years now. She has this ability to explain quite complicated behaviour in a way that just makes sense. One of the best in the business, without question.”
“We’ve had dogs before so I wasn’t expecting to learn quite as much as I have. There were definitely a few ‘ohhh, that makes sense’ moments.”
“The Smart Sheets are probably my favourite part. We printed a couple out and they’re now permanently stuck to the fridge. Really useful.”
“I’ve followed Jo for about six years now and honestly there’s nobody else I trust more when it comes to dogs. She’s on another level.”
“I could listen to Jo talk about dogs all day. You can tell within five minutes that she knows this subject inside out. Been following her for years.”
Founding member of the Institute of Applied Canine Science - the fastest growing canine academy in the world.
Featured on five primetime TV shows - BBC, ITV, Channel 4, Sky One and Channel 5.
Author of three published books on canine behaviour and training.
A degree in Applied Psychology and a postgraduate in Animal Behaviour.
An international speaker - including at the Houses of Parliament multiple times.
Founding member of the Institute of Applied Canine Science — the fastest growing canine academy in the world.
Featured on five primetime TV shows — BBC, ITV, Channel 4, Sky One and Channel 5.
Author of three published books on canine behaviour and training.
A degree in Applied Psychology and a postgraduate in Animal Behaviour.
An international speaker — including at the Houses of Parliament multiple times.
Everything, in one system
Clear, step-by-step guidance covering the behaviours, skills and developmental stages that matter - from the day your puppy comes home
Infographics, knowledge checks and Smart Sheets designed to help you understand, apply and remember the important stuff
The system is designed so you can personalise your pathway around your puppy, your lifestyle and your priorities - focusing on the right lessons, in the right order, at the right time
Follow your puppy’s development week by week, with clear guidance on what to focus on at every stage - so you know what’s coming, what matters now and what to work on next
Ask questions and get expert guidance directly from Jo-Rosie, with additional support from the Institute team when you need it
If you're not completely satisfied, you get every penny back. No risk, no small print
Everything, in one system
Clear, step-by-step guidance covering the behaviours, skills and developmental stages that matter - from the day your puppy comes home
Infographics, knowledge checks and Smart Sheets designed to help you understand, apply and remember the important stuff
The system is designed so you can personalise your pathway around your puppy, your lifestyle and your priorities - focusing on the right lessons, in the right order, at the right time
Follow your puppy’s development week by week, with clear guidance on what to focus on at every stage - so you know what’s coming, what matters now and what to work on next
Ask questions and get expert guidance directly from Jo-Rosie, with additional support from the Institute team when you need it
If you're not completely satisfied, you get every penny back. No risk, no small print
Joining takes two minutes
Hit the red button and we'll take you straight to secure checkout
Fill in your details on Stripe's encrypted payment page - card, Apple Pay or Google Pay
As soon as payment clears, your login details arrive in your inbox
Follow the link in the email or thank-you page, sign in, and begin your puppy's development journey